Dame Vivienne Westwood, (born Vivienne Isabel Swire on 8 April 1941) is an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. Westwood came to public notice when she made clothes for Malcolm McLaren’s boutique in the King’s Road, which became famous as “SEX”. It was their ability to synthesize clothing and music that shaped the 1970s UK punk scene, dominated by McLaren’s band, the Sex Pistols. She was deeply inspired by the shock-value of punk - "seeing if one could put a spoke in the system". Westwood was deeply interested in the punk fashion phenomenon of the 1970s, saying "I was messianic about punk, seeing if one could put a spoke in the system in some way". The “punk style” included BDSM fashion, bondage gear, safety pins, razor blades, bicycle or lavatory chains on clothing and spiked dog collars for jewelry, as well as outrageous make-up and hair. Essential design elements include the adoption of traditional elements of Scottish design such as tartan fabric. Among the more unusual elements of her style is the use of historical 17th- and 18th-century cloth-cutting principles, and reinterpreting these in, for instance, radical cutting lines to men’s trousers. Use of these traditional elements make the overall effect of her designs more “shocking”.
Against the claim that anti-consumerism and fashion contradict each other, she said in 2007: "I don’t feel comfortable defending my clothes. But if you’ve got the money to afford them, then buy something from me. Just don’t buy too much."
In 1992, Westwood was awarded an OBE, which she collected from Queen Elizabeth II at Buckingham Palace. At the ceremony, Westwood was knicker-less, which was later captured by a photographer in the courtyard of Buckingham Palace. Westwood later said, "I wished to show off my outfit by twirling the skirt. It did not occur to me that, as the photographers were practically on their knees, the result would be more glamorous than I expected," and added: "I have heard that the picture amused the Queen."